For those who know how Hulu works, this is not a huge technical leap, but a smart business decision. Hulu’s video is already encoded in H.264 which plays natively on the iPhone so the company would have to make one decision: load the videos in Safari using a custom HTML5 player or hand them off to the native Quicktime Player for playback.
Running the Hulu business will be a bit trickier.
Still, Hulu CEO Jason Kilar is a smart guy and will do what’s best for the company’s growth.
I’m not sure I agree with Erick’s summation that “the iPad needs Hulu more than Hulu needs the iPad,” but yes, having native Hulu playback on the iPad would be a boon for Apple.
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