In-Stat predicts the Total Available Market for tablet computers to be around 50 million in 2014. With an average sale price of $400 – $500 for “mainstream tablets” that brings the total market for tablet devices to around $20 billion.
In-Stat goes on to cite Apple as “the only company that will offer an entire solution that includes content and applications,” making them the dominant force in the nascent category.
“Tablets have quickly become a high priority for competitors across the value chain, including mobile operators,” says Jim McGregor, In-Stat analyst. “Even more important, is that the opportunity in tablets is complementary to other mobile devices, particularly smartphones and netbooks.”
So, those 50 million tablets: does that mean a forecasted sales rate of 50 million tablets in calendar year 2014, or will there be 50 million sold by 2014? Big difference, though still nothing to scoff at, by any means.
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